Sport means so much to so many that it is little wonder it has become the single largest focus of sponsorship and marketing for a wide variety of companies.Knowing how to make the most of your companies involvement with sport is vital to those who wish to associate themselves with a team or an event.
It is equally important for administrators and event organisers to be aware of their value and to create the right environment for commercial investment to support sporting excellence.
At Hartnett Public Relations we are very experienced in lining out for both sides.
In terms of activation we have a very strong relationship with 188BET, the leading global betting operator which has partnerships with Chelsea, Liverpool, Aston Villa, Everton, Wigan Athletic and Bolton Wanderers in the Barclays Premier League. We have previously managed a multi million sponsorship portfolio for the UK Tote and for global betting exchange BETDAQ. We also were central to the popular and award winning Powerade Never Give Up campaigns which dramatically increased that brand's acceptance and market share.
Rob Hartnett was a central figure in introducing sponsorship for Jockeys in horse racing and also advises the Irish Greyhound Board who in 2010 announced the arrival of Ladbrokes as the sponsors of the Irish Greyhound Derby.
As an active member of one of Dublin's largest GAA clubs, he has experience in tailoring commercial packages that complement the ethos of a sport or club and lead to long lasting relationships of benefit to all parties.
