Over €130 million was spent on sponsorship in Ireland in the past year. This ranged from the multi million attachment of a brand to a venue such as with Aviva or O2 or to less high profile but nonetheless effective local promotions that will tie a community to a business..
Over the past 20 years Hartnett Public Relations has been involved in some of the most succesful sporting sponsorships across Britain, Ireland and beyond. We created the idea of jockey sponsorship that is now omnipresent at every horse race meeting. We worked with 188BET in becoming the first brand to sponsor two teams in the English Premier league. We worked with a great team at Powerade and Coca Cola to ensure their expenditure on sponsorship generated the right kind of customer reaction and loyalty, building sales and market share.
We work with brands on the commercial side and sporting authorities on the rights holder side to ensure the best relationships that will stand the test of time.
There are many innovative ways in which sponsors can make their reach spread further and deeper.
To find out how we can help you get the most out of an event or a budget, be it large or small, contact Rob Hartnett at rob@hartnettpr.ie.
